Propatch Marketing Wheel

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Your Core Story When someone asks you: “What do you do?”… How do you answer?  If you say: “I’m in the bike business” or a similar answer, then you’re missing an opportunity. Your “core story” is a 30 second concise … Continued

LIfetime Value of a Customer

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Everything you do. Everything your business stands for should have only one goal. That’s to create a customer. A long term customer. So, I will ask you this important question: “What is the lifetime value of a customer? How much … Continued