Today’s marketing has totally changed, instead of putting big money into tv or magazine ads, social media has altered the way people market. Facebook and Instagram give life to your company, while also giving you a more cost effective way to spread your shops name. Not to mention it can be targeted directly toward your local cyclists.
If your not on Facebook or Instagram, go make your self a page and post some pictures and products. Get connected to potential customers, reach out to get fans. In this day and age, this is how you reach customers on a personal level, just by posting pictures and keeping your profile updated.
If your shop is not on social media, do yourself a favor, start now and get it moving. Potential customers are waiting to find out about your shop and to buy your products.